Farfetch and Good On You have launched a ‘sustainability hub’ for the fashion industry.

Good Measures, the result of the partnership between the luxury fashion retailer and the sustainability ratings platform, furthers the ‘Positively Farfetch’ strategy, which aims to give brands a view of their current sustainability rating and offer guidance on how they can improve it.

Good Measures makes use of over 500 data points from Good On You’s ratings system, which also factors in third party indices.

The hub can also make customised suggestions for key actions designed to improve businesses’ sustainability ratings. Brands can also submit publicly disclosed information on their performance, allowing them to get rated or re-rated by Good On You.

With a high enough rating, partners will qualify for the Farfetch Conscious Collection.

Farfetch’s Conscious Luxury 2022 report revealed that the sale of conscious products on the Farfetch marketplace grew 1.8 times faster than the marketplace average in 2021.

The brand has set itself a goal for 100 per cent of its sales to come from its conscious product range by 2030. The company said that to support this, Good Measures is being made available free of charge to all of Farfetch’s brand partners.

Thomas Berry, senior director of sustainable business at Farfetch, said: “One of the aims of our Positively Farfetch strategy is to enable the brands we work with to make progress on sustainability and, ultimately, to help our customers to make positive choices.

“Our recent Conscious Luxury Trends report highlights the rapid increase in consumer interest in conscious products and Good Measures will help our brand partners become more sustainable.”

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